Tesla comes out on top in list of Australia's 10 favourite brands

Tesla comes out on top in list of Australia's 10 favourite brands

To be loved by loyal consumers, a brand needs to be perceived as premium, align with its customers’ values and beliefs, and provide consistent experiences. This is according to the 2024 True Brand Experience (TBX) report, Building Brand Love & Loyalty, by lowercase, Innocean Group’s brand experience advisory. The TBX report by lowercase surveyed 1,000 Australians aged between 18 and 80 on their views of 25 brands across sectors including retail,…