Heineken UK Invests In Tenzing, Marking Entry Into Energy Drink Sector - Brand Spur

Heineken UK Invests In Tenzing, Marking Entry Into Energy Drink Sector - Brand Spur

1 May, 2025 In a strategic move to diversify its portfolio, Heineken UK has made a minority investment in Tenzing, a natural energy drink brand recognised for its plant-based offerings. This marks Heineken’s inaugural foray into the burgeoning energy drink market, which is currently valued at £2.2 billion in the UK and growing at a rate of 6% annually. Founded in 2016, Tenzing has rapidly ascended to become the fourth-largest functional energy …

TENZING climbs higher with Heineken deal

A London-based energy drink business has secured backing from a major global beverage brand. TENZING has received investment from Heineken UK, marking the brewing giant’s first move into the £2.2 billion energy drink market.  Bosses say the minority stake will allow TENZING – named after famous Sherpa mountaineer Tenzing Norgay – to…

Heineken UK Invests In Fast-Growing Energy Drink Brand

Heineken UK has moved into the expanding energy drink market by taking a minority stake in TENZING, a natural ingredients-focused beverage founded in 2016 by former Red Bull executive Huib van Bockel. Financial terms of the deal were not revealed, (more…) The post Heineken UK Invests In Fast-Growing Energy Drink Brand appeared first on KamCity.

Heineken UK invests in natural energy drink brand

Natural energy drink brand, Tenzing, has secured investment from Heineken UK for a minority stake in the brand.

Heineken buys minority stake in UK energy-drink firm Tenzing - Just Drinks

Heineken has continued its M&A activity outside beer with the purchase of a stake in UK energy-drinks business Tenzing.

Tenzing secures investment from Heineken UK

The energy drink Tenzing has secured investment from Heineken UK for a minority stake in the brand. The investment aims to support the ongoing growth of Tenzing and create a working relationship that will leverage insights across both companies. Tenzing will continue to operate independently,… This story continues at Tenzing secures investment from Heineken UK Or just read more coverage at Talking Retail