Teenage Engineering Will Stop Making Synths to Focus on... Whatever It Feels Like
Jesper Kouthoofd said the company will shift toward design and collaboration work as some upcoming projects may take five to 10 years to reach market.
- Teenage Engineering CEO Jesper Kouthoofd announced the company will stop manufacturing synthesizers, including the iconic OP-1, as it moves away from selling "obvious end products."
- Explaining his decision, Kouthoofd said, "The products aren't the business." He believes the company can "be so much more than that," transcending its current market identity.
- Launched in 2011, the OP-1 established Teenage Engineering's reputation, though the firm also holds deep design pedigree. It has worked on Playdate, Rabbit, Impossible Camera, Nothing, and IKEA collaborations.
- Skepticism met the announcement, as Everyone asked, "What are you talking about?" Kouthoofd acknowledges his company tends to "disturb people's minds," signaling his polarizing approach.
- Kouthoofd told High Snobiety that upcoming projects "that may change our online lives" are in development. Some of these initiatives "won't be released for five to 10 years," indicating a long-term strategic shift.
12 Articles
12 Articles
“99% percent of people who buy synths don’t use them as a productive tool for making music. It’s therapy. It’s entertainment”: Teenage Engineering co-founder says the company will stop making synths, and that the OP-1 was about more than just productivity
u201cI\u2019ve come to the conclusion that, for us, the products aren\u2019t the business," says Jesper Kouthoofd
Teenage Engineering’s CEO says it’ll stop making synths
Teenage Engineering founder and CEO Jesper Kouthoofd told Highsnobiety that it plans to stop making synths. And yes, that includes the iconic OP-1, which put the company on the map. TE isn't just a music gear maker; it's also a sought-after design firm. It's collaborated with Ikea, Nothing, and Playdate, among others. But almost everything […]
teenage engineering might quit synths, but parody can't quit them - CDM Create Digital Music
teenage engineering CEO Jesper Kouthoofd made waves when he casually mentioned he’d told the company he founded to quit making synthesizers. Whatever is coming from the Stockholm company, the jokes they inspire show no signs of abating and -- this seems an opportunity.
Teenage Engineering, the Swedish brand known for its neatly designed and sometimes frankly confusing synths, could simply stop making it. Even the most famous product, the OP-1, would be concerned. Its boss believes that the real value of the company is no longer only in its objects.
Teenage Engineering could soon turn a major page in its history. Jesper Kouthoofd, founder and boss of the Swedish company, claims to want to stop the design of synthesizers, including the iconic OP-1 that has contributed greatly to the brand's reputation since its launch in 2011. L的OP-1 itself would escape ... Read more Like KultureGeek on Facebook, and follow us on Twitter Don't forget to download our free iAddict app for iPhone and iPad (link…
Coverage Details
Bias Distribution
- 67% of the sources lean Left
Factuality
To view factuality data please Upgrade to Premium
