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EA7 Emporio Armani Kicks Off Milano Cortina 2026 Olympic Celebrations With Immersive Initiatives in the City

Summary by WWD
An event at the Emporio Armani store unveiled a capsule collection inspired by the new Team Italia uniforms and an ad campaign fronted by alpine skier and ambassador Sofia Goggia, two-time Olympic downhill medalist and four-time World Cup downhill title winner.

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Yesterday the first event between VIPs and sportsmen. But there are many initiatives promoted in the city waiting for the Games

·Italy
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Read on Sky TG24 article Milano Cortina 2026, the start of the EA7 Emporio Armani initiatives

·Italy
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Milan, January 17, 2026 "Fashion, when put in suit, becomes soft power: it does not conquer territories, conquer perceptions. EA7 Emporio Armani enters the story of Milan Cortina 2026 as Partner of the Foundation and Official Outfitter of Italy Team, and adds a geopolitical detail of accessories, the role of Olympic and Paralympic Eyewear Partner. The face is Sofia Goggia, confirmation of a technical innovation that does not want to be theory, b…

·Italy
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il Giornale broke the news in Italy on Sunday, January 18, 2026.
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