Tata Motors unveils tata.cars as new passenger vehicle identity, retains tata.ev
4 Articles
4 Articles
Tata Motors New Name: Tata Motors may now use Tata.cars for its passenger vehicle business, but legally it will still be Tata Motors Passenger Vehicles. However, the impact of this new brand identity will be visible everywhere, from the company's showrooms to its service centers.
India's leading car manufacturer Tata Motors has changed its name. Tata Motors, which recently separated its commercial vehicle and passenger vehicle businesses and listed them on the stock exchange, is now relaunching the market with a new name in an attempt to create a closer connection with the people and make the brand more popular.
Tata Motors becomes TATA.CARS, with ‘Nothing’s Too Far’ as its new motto
For decades, ‘Tata car’ has been the simplest way for Indians to describe a car made by Tata Motors. Now, Tata is making that everyday phrase official. Tata Motors Passenger Vehicles has unveiled TATA.CARS, a new customer-facing identity that will bring its entire passenger vehicle line-up under one name, from hatchbacks and sedans to SUVs and electric cars. The new identity comes with a simple motto: ‘Nothing’s Too Far’. Tata says it reflects i…
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