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Tapatío hot sauce to expand with new owner, rising demand due to weight-loss drugs
Highlander Partners bought the brand as the Saavedra family keeps the secret recipe and the Vernon plant continues bottling sauce.
- Dallas-Based private investment firm Highlander Partners recently acquired Tapatío, the hot sauce brand founded in 1971 by Mexican immigrant Jose-Luis Saavedra.
- For 55 years, the Saavedra family has guarded the secret recipe for the Los Angeles-based sauce, passing the formula only from lip to ear in closed rooms.
- The Saavedra family considered offers from around 40 companies before selecting Highlander, aiming to ensure the brand's "heart" remains intact during expansion.
- Manufacturing will continue at the Vernon, Calif., facility, where all 25 current employees were retained and the firm committed to hiring additional staff.
- Highlander plans to capitalize on growing consumer appetite for heat while leveraging Tapatío's established legacy to expand into new markets and product lines.
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Leaning Left1Leaning Right0Center22Last UpdatedBias Distribution96% Center
Bias Distribution
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C 96%
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