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Why Does NZ Allow Weight-Loss Drug Billboards? - Expert Reaction - Science Media Centre

The campaigns avoid naming prescription drugs and instead urge viewers to speak with doctors, as experts warn they can drive sales without required risk warnings.

The fine print on Wegovy billboards will have to be bigger after a recent complaint, but the ad wouldn’t exist at all if not for our unique medicine advertising laws. NZ and the US are the only high-income countries that let drug companies advertise prescription meds directly to consumers. Meanwhile, recent changes will bring patient voices into more stages of Pharmac’s decision-making. Previous research shows how drug company ads can drive pati…

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Sydney Morning Herald broke the news in North Sydney, Australia on Thursday, August 6, 2026.
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