Taika Waititi and Future Bring Luxury With a Twist to Belvedere Ad

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Private Equity: Shamrock Holdings

Taika Waititi and Future Bring Luxury With a Twist to Belvedere Ad

Ads for top-shelf liquor usually lean heavily and stereotypically into the 1% lifestyle, with beautiful people hanging out in exotic settings where the common folk aspire to tread. The new campaign for Belvedere 10, a $150-per-bottle line extension of the flagship vodka, goes for a slightly different kind of chic, while adding a dose of...