Telecommunications giant T-Mobile is boosting the signal of its digital out-of-home efforts with its acquisition Monday of DOOH technology solutions provider Vistar Media in a $600 million cash deal. While T-Mobile is primarily known as a wireless carrier, it has been building up its advertising offerings for quite some time, including its 2022 acquisition of...

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T-Mobile's Acquisition of Digital Out-of-Home Provider Vistar Media Adds to Its Ad Offerings

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T-Mobile agrees to acquire Vistar Media, which focuses on programmatic digital out of home advertising, for $600M in cash; the deal is expected to close in Q1  —  T-Mobile has agreed to acquire Vistar Media, an ad tech firm specializing in digital out-of-home, for $600 million, the companies announced on Monday

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T-Mobile agrees to acquire Vistar Media, which focuses on programmatic digital out of home advertising, for $600M in cash; the deal is expected to close in Q1

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Bellevue, WA-based T-Mobile (NASDAQ: TMUS) has entered into a definitive agreement to acquire Vistar Media, a NYC-based provider of technology solutions for digital-out-of-home advertisements. T-Mobile will pay approximately $600 million in cash, subject to closing adjustments. The transaction is expected to close in Q1 2025, subject to the satisfaction of customary closing conditions, including receipt of required regulatory approvals. Post clo…

citybiz

T-Mobile to Acquire Vistar Media, For Approx. $600M

T-Mobile US struck a $600 million deal to acquire advertising technology company Vistar Media in a move to generate revenue beyond mobile phone and internet tariffs. New York-based Vistar Media provides digital-out-of-home (DOOH) advertisements for companies across various locations such as concert venues, offices and airports. Through its T-Mobile Advertising Solutions business, the operator plans to acquire Vistar Media’s marketplace and techn…

Mobile World Live

T-Mobile US splashes $600M to buy Vistar Media

T-Mobile US will acquire Vistar Media for $600 million, just two years after purchasing rideshare ad-tech company Octopus Interactive T-Mobile US will acquire digital out-of-home (OOH) advertising technology company Vistar Media in a $600 million deal that combines the telco’s customer insights and data with Vistar’s intelligent marketplace and technology solutions. The acquisition, said T-Mobile US, […]

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T-Mobile US to acquire Vistar Media for $600 million

T-Mobile US splashes $600m on digital advertising specialist  Telenor rejigs its top team (again) Former BT digital chief Harmeen Mehta lands new industry role

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What’s up with… T-Mobile US, Telenor, Harmeen Mehta

T-Mobile will pay approximately $600 million in cash, subject to

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T-Mobile to Acquire Vistar Media

T-Mobile has announced the purchase of digital outdoor advertisement company Vistar Media.

T-Mobile's Acquisition of Digital Out-of-Home Provider Vistar Media Adds to Its Ad Offerings

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