After AI Backlash, Svedka Challenges Consumers to Create Super Bowl Ad

After AI backlash, Svedka challenges consumers to create Super Bowl ad

The Sazerac-owned vodka brand is pivoting after using artificial intelligence to produce its 2026 big game debut.

Svedka Super Bowl Commercial Contest Offers $500,000 to Creators Who Devise Winning Spot for Big Game

Vodka can be used to make everything from an espresso martini to a Moscow Mule. One Super Bowl advertiser hopes people will use the beverage in a bid to make $500,000. After tapping AI to help craft a 30-second commercial in Super Bowl LX, Svedka Vodka will instead turn to fans and followers and ask […]

Svedka Hands Its Next Super Bowl Ad to the Public After Polarizing AI Debut

Svedka is returning to the Super Bowl with a contest led by Andy Cohen, offering fans $500,000 to create the ad

With Andy Cohen’s Help, Svedka Invites the Public to Make Its Next Super Bowl Ad

Svedka Vodka made its Super Bowl debut last year with an AI-generated commercial—the game’s first ever. Titled “Shake Your Bots Off,” the ad showed the brand’s Fembot character dancing with a new robot dubbed Brobot. Critics hated the work. “As with most things AI, our spot last year got a lot of people talking. Some

Svedka invites fans to remake its Super Bowl ad

Svedka's 2027 Super Bowl contest welcomes human and AI-made entries. The strategy puts audience creativity at the center of its response.