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Survey: How US restaurants are handling inflation, labor, AI, and revenue growth
Operators are raising menu prices and piloting artificial intelligence as 60% say inflation is hurting business, the survey found.
A 2026 Restaurant Industry Survey of 676 operators found 91% rate their business health as good or excellent, though inflation and hiring emerged as top challenges, both rising significantly year over year.
Profitability remains the primary goal for 37% of operators, driving focus on efficiency and growth. Rather than cutting services, restaurants prioritize attracting guests to achieve business objectives amid market pressures.
Artificial intelligence has become mainstream, with 87% of operators comfortable using the technology. Nearly 9 in 10 restaurants are experimenting with AI tools to improve operational efficiency.
Operators are pursuing growth by attracting more guests through new service models like catering and online ordering. This strategy reflects commitment to remaining busy and effective rather than reducing staff.
United States restaurant operators demonstrate continued resilience, maintaining business confidence levels consistent with 2025. Operators are adapting operations to manage inflationary and staffing constraints while preserving service quality.