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Supergoop! Announces Appointment of New Chief Executive Officer

Melis del Rey, with over 20 years in beauty and retail innovation, will lead Supergoop! to expand its global impact and prioritize SPF awareness.

  • Supergoop! named Melis del Rey Chief Executive Officer and Board Director on Nov. 20, 2025, effective December 8, 2025, as the New York-based brand reshapes sunscreen attitudes, PR Newswire reported.
  • To accelerate growth and innovation, Supergoop! hired Melis del Rey for her more than two decades of experience in brand building, beauty-technology innovation, and retail partnerships.
  • Over the past 11 years, Melis del Rey, incoming CEO, built Amazon U.S. Health and Beauty into a leading destination and previously spent over a decade at Procter & Gamble, holding a Ph.D. and a B.Eng.
  • Gregory Polcer, Interim CEO since May 2025, will work closely with Melis del Rey to ensure a smooth leadership transition, and he said, `It has been an honor to serve as Interim CEO during this important transition`; the Board of Supergoop! thanked him.
  • Positioned as the first protective skincare brand, Supergoop! prioritizes SPF to fight skin cancer, Melis del Rey’s CEW board role connects her to industry leadership, and the company said it aims to grow globally.
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WWD broke the news in United States on Thursday, November 20, 2025.
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