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Interactive: Why Americans Are Shopping for Halloween in the Dead of Summer

Summary by WTVR
Retailers say spooky season now starts in July, with 70% of shoppers planning to buy Halloween items before September even begins.

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Interactive: Why Americans are shopping for Halloween in the dead of summer

Retailers say spooky season now starts in July, with 70% of shoppers planning to buy Halloween items before September even begins.

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WCPO CincinnatiWCPO Cincinnati
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'Summerween' is here: Why people are buying Halloween merchandise so early

Remember when Halloween used to be the month of October? Now the holiday has filled September, and even August. Why so many people are setting up "Summerween" in their homes so early.

·Cincinnati, United States
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WCPO Cincinnati broke the news in Cincinnati, United States on Friday, August 21, 2026.
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