Summer bookings to Colorado mountain resorts lose steam as price sensitivity, wildfire smoke spreads

Colorado sees another record year for tourism, despite slowing growth in spending, visitation

Two years of slight growth are a warning call that Colorado’s $29.2 billion tourism economy is losing steam.

Summer bookings to Colorado mountain resorts lose steam as price sensitivity, wildfire smoke spreads

Following a strong start to summer bookings — driven largely by pent-up demand for deferred mountain vacations after a slow winter — ski destinations are reporting waning occupancy, rates and revenues as visitors look for more attractive pricing.