Subaru US Sales Improve 1.3 Percent, WRX Soars 191 Percent

Subaru US Sales Improve 1.3 Percent, WRX Soars 191 Percent

The Japanese brand known for making all-wheel-drive boxer vehicles had a pretty good August in the United States market. Subaru of America sales totaled 62,028 units, up 1.3 percent from the same month last year. Digging into the numbers, the story becomes considerably more interesting. Scooby claims August was the best sales month of the year for four nameplates (Ascent, Crosstrek, Outback, (continue reading...)

The Subaru WRX Is Making A Huge Sales Comeback

Subaru WRX sales continue to climb this year after an abysmal 2025, with a strong August report across the lineup. Here are the details.

Subaru of America reports August 2026 sales increase

Best sales month of the year for Ascent, Crosstrek, Outback, and WRXForester sales up 17.8 percent in August and 15.1 percent year-to-dateWRX sales up 37.7 percent year-to-date Subaru of America, Inc. (SOA) today reported 62,028 vehicle sales for August 2026, a 1.3 percent increase compared to August 2025. Crosstrek held the top-seller position for August […] The post Subaru of America reports August 2026 sales increase appeared first on IMPRINT.

Subaru EV Sales Jumped 21%, Despite Huge Solterra Decline

Solterra sales fell nearly 87%, but the decline appears to be partially due to a lack of inventory