Instacart’s AI technology is hiking prices as much as 20% for the same item, new study reveals
Instacart ended AI-driven pricing tests after a study with 437 shoppers revealed price differences averaging 7%, reaching up to 23%, across major U.S. grocery chains.
- A new study found that Instacart's AI pricing tools caused many U.S. shoppers to pay higher or lower prices for identical products from the same store.
- The organizations enlisted 437 shoppers across four cities to test prices on the Instacart app from various retailers like Target and Costco.
- Almost 75% of the tested items were offered at different prices to shoppers, with costs varying by around 7% for the same basket at a single store.
95 Articles
95 Articles
Instacart ends AI pricing test that charged shoppers different prices for the same items
Instacart will stop using artificial intelligence to experiment with product pricing after a report showed that customers on the platform were paying different prices for the same items.
Instacart scraps AI pricing tests that made some products more expensive
Instacart is ending its AI-powered pricing tests, which led some users to see higher prices on certain products than others. "Now, if two families are shopping for the same items, at the same time, from the same store location on Instacart, they see the same prices - period," Instacart writes in a blog post on Monday. The change comes just weeks after a study from Groundwork Collaborative, Consumer Reports, and More Perfect Union found that Inst…
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