Skip to main content
See every side of every news story
Published loading...Updated

Instacart’s AI technology is hiking prices as much as 20% for the same item, new study reveals

Instacart ended AI-driven pricing tests after a study with 437 shoppers revealed price differences averaging 7%, reaching up to 23%, across major U.S. grocery chains.

  • A new study found that Instacart's AI pricing tools caused many U.S. shoppers to pay higher or lower prices for identical products from the same store.
  • The organizations enlisted 437 shoppers across four cities to test prices on the Instacart app from various retailers like Target and Costco.
  • Almost 75% of the tested items were offered at different prices to shoppers, with costs varying by around 7% for the same basket at a single store.
Insights by Ground AI

95 Articles

Think freely.Subscribe and get full access to Ground NewsSubscriptions start at $9.99/yearSubscribe

Bias Distribution

  • 70% of the sources are Center
70% Center

Factuality Info Icon

To view factuality data please Upgrade to Premium

Ownership

Info Icon

To view ownership data please Upgrade to Vantage

Common Dreams broke the news in United States on Tuesday, December 9, 2025.
Too Big Arrow Icon
Sources are mostly out of (0)

Similar News Topics

News
Feed Dots Icon
For You
Search Icon
Search
Blindspot LogoBlindspotLocal