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Published 1 month ago

Study shows narrative conversion messages boost attitudes about COVID vaccinations among unvaccinated adults

Summary by Medical Xpress

Public health communicators have tried numerous methods to encourage people to accept COVID-19 vaccinations and boosters. And while some messages were ineffective, new University of Kansas research discovered a specific type of narrative message—a conversion message—can directly improve attitudes and indirectly reduce resistance among people who have never been inoculated for COVID-19.

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Study shows narrative conversion messages boost attitudes about COVID vaccinations among unvaccinated adults

Public health communicators have tried numerous methods to encourage people to accept COVID-19 vaccinations and boosters. And while some messages were ineffective, new University of Kansas research discovered a specific type of narrative message—a conversion message—can directly improve attitudes and indirectly reduce resistance among people who have never been inoculated for COVID-19.

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