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The 'Perfect Salary' for Most Americans Isn’t Six Figures. Here's What It Is

Half of Americans say their current pay doesn't support their lifestyle, with 69% seeking extra income through side hustles or entrepreneurship, according to a survey of 2,000 adults.

  • Between June 9 and June 13, 2025, an online study commissioned by SurePayroll and conducted by Talker Research gathered responses from a sample of 2,000 American adults to explore their earnings and work preferences.
  • The survey reflects an American workforce in transition as dissatisfaction with current pay and a desire for greater work meaning drive job searches and alternative income efforts.
  • Results show 69% seek extra income, 29% already run side hustles, 32% non-business owners consider starting one, and many view entrepreneurship as equally viable as traditional jobs.
  • Respondents average the perfect salary as $74,000 annually, though 19% want six figures, half say their pay does not meet lifestyle needs, and 24% feel unhappy with current earnings.
  • These findings suggest many Americans pursue passion-driven work and side businesses, prioritizing financial stability and better benefits in a shifting labor market.
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Watauga DemocratWatauga Democrat
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Study reveals America’s perfect salary

The average American describes the perfect salary as $74,000, according to new research. The survey looked at 2,000 adults’ opinions on the workforce, finding the average amount they’d need to make in order to be happy. While the average response…

·Calhoun, United States
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Watauga Democrat broke the news in Calhoun, United States on Wednesday, August 20, 2025.
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