New Records Expected for This Year's Christmas Shopping

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This year's Christmas shopping is expected to break records again. For the second time ever, households are expected to spend over SEK 100 billion in December, according to the analysis company HUI. "It's a sign that we're starting to get a little better," says analyst William Lindquist.

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Lower food VAT and low inflation – households' thicker wallets are expected to give a boost to this year's Christmas shopping, predicts HUI Research. – Purchasing power is much stronger than it has been in a very long time, says William Lindquist, analyst at HUI Research.

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Lower food VAT and low inflation – households' thicker wallets are expected to give a boost to this year's Christmas shopping, predicts HUI Research. "Purchasing power is much stronger than it has been in a very long time," says William Lindquist, analyst at HUI Research.

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Lower food VAT and low inflation – households' thicker wallets are expected to give a boost to this year's Christmas shopping, predicts HUI Research. Purchasing power is much stronger than it has been in a very long time, says William Lindquist, analyst at HUI Research. The most important period of trade is approaching. We are expected to spend more money on both Christmas food and presents, shows a forecast from the Swedish Trade Association's …