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Streaming TV Blends Brand & Performance: Index Exchanges Tigg Beet.TV

Summary by Beet.TV - The Root to the Media Revolution
LONDON – TV may have traditionally played a largely brand-building role for advertisers, but the new-look TV supports both branding and performance marketing. “I think it’s true that the lines between brand awareness and performance are starting to blur, particularly on streaming TV,”said John Tigg, SVP, Buyer Development EMEA, Index Exchange, in this video interview with Beet.TV. “This is because tailored creative can be used to drive performan…
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