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Kevin Durant Sends Clear Message to Stephen Curry for Next Business Move After UA Split

After 12 years with Under Armour, Steph Curry's Curry Brand becomes independent; one final UA Curry shoe will release next February, signaling a major shift in his sportswear future.

Did you know that a recycled Kevin Durant presentation used by Nike to pitch Stephen Curry 13 years ago actually played a role in Curry choosing Under Armour over Nike? Yes, it wasn’t just the mispronounced “Steph-on” that rubbed him the wrong way during that pitch. Fast forward to 2025, and Curry has officially parted ways with UA. Not because of old slides or awkward pronunciations, but because he’s ready to embrace the free-agent life and ful…

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GQ broke the news in New York, United States on Friday, November 21, 2025.
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