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AI Search Has Moved the Digital Front Door, and Most Websites Haven’t Noticed

Summary by KIFI
For years, making a website accessible meant starting at the homepage. Audit the navigation. Fix the hero image. Make sure the main call-to-action button works with a keyboard. The homepage was where users arrived, so it was where accessibility teams focused their attention. That logic made sense when users followed a predictable path. As AudioEye explains below, it makes less sense now. AI-powered search has fundamentally changed how people fin…

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The Conway Daily SunThe Conway Daily Sun
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AI search has moved the digital front door, and most websites haven’t noticed

AudioEye reports that AI search has shifted how users access content, with 95% bypassing homepages, revealing significant accessibility gaps on non-homepage pages.

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Fast Company broke the news in New York, United States on Thursday, July 23, 2026.
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