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States pour taxpayer dollars into college sports as athlete pay, soaring costs squeeze budgets
States are routing millions in tax revenue to college sports budgets as universities face higher athlete pay and operating costs, analysts said.
As athletic costs climb, states are increasingly propping up university sports budgets to help programs compete, responding to rising operational deficits at public Division I institutions.
Athletic operating expenses at public Division I institutions surged nearly a third over the past four years, while legal settlements now allow universities to pay athletes about $20.5 million annually.
Wisconsin lawmakers approved $15 million for athletic costs, while North Carolina earmarked $3 million for the University of North Carolina at Chapel Hill and Louisiana allocated about $2.2 million to 11 universities.
"Once one state provides that kind of assistance, schools in competing states can argue that they are being placed at a competitive disadvantage," said Daniel McIntosh, faculty director of the sports business program at Arizona State University.
The Protect College Sports Act, pending in the U.S. Senate, aims to add guardrails to spending but could allow institutions to pay up to an additional $27.5 million annually.