Starbucks CEO Slammed as 'Out of Touch' After Defending $9 Drinks
3 Articles
3 Articles
Food prices are exploding in the USA. Starbucks boss Brian Niccol, on the other hand, exudes affordable luxury and "great moments."
Starbucks CEO slammed as 'out of touch' after defending $9 drinks
Starbucks is facing backlash after CEO Brian Niccol defended the company's high drink prices as part of a "premium experience," even as many customers say rising everyday costs are making those purchases harder to justify. Criticism intensified when Niccol told The Wall Street Journal's "What's News AM" podcast that a $9 drink could be viewed as either a splurge or as an "affordable premium experience," depending on the customer, according to th…
Food prices are exploding in the USA. Starbucks boss Brian Niccol, on the other hand, exudes affordable luxury and "great moments."
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