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Spanish Broadcasting System, Inc. Promotes Richard D. Lara to Chief Operating Officer to Advance Strategi

Lara will oversee day-to-day operations and strategic coordination as SBS pursues cost cuts and a balance sheet restructuring, the company said.

  • On Wednesday, Spanish Broadcasting System announced the promotion of Richard D. Lara to Chief Operating Officer. Lara will continue serving as General Counsel while overseeing day-to-day operations.
  • Since joining the Company in 2016, Lara has led legal, regulatory, and governance functions while advancing strategic initiatives. Chairman and Chief Executive Officer Raul A. Alarcon Jr. called him a "steady and trusted leader during an important period for the Company."
  • SBS operates AIRE Radio Networks, a platform with over 250 affiliated stations reaching 94% of the Hispanic audience. The Company also manages MegaTV, live concert events, and digital properties including LaMusica and HitzMaker.
  • In this expanded role, Lara will focus on enterprise-wide alignment and platform strengthening. He said, "We are focused on alignment across the organization and strengthening our platforms to position the Company for long-term success."
  • The leadership appointment reflects the Company's continued focus on operational efficiency and disciplined execution. SBS previously entered an agreement with senior secured debt holders to implement a comprehensive balance sheet restructuring intended to strengthen financial flexibility.
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Spanish Broadcasting System, Inc. Promotes Richard D. Lara to Chief Operating Officer to Advance Strategic Execution and Operational Efficiency; Will Continue as General Counsel

MIAMI, April 15, 2026 /PRNewswire/ -- Spanish Broadcasting System (the "Company"), today announced the previously reported promotion of Richard D. Lara to Chief Operating Officer. Mr. Lara will also continue to serve as General Counsel.

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Benzinga broke the news in New York, United States on Wednesday, April 15, 2026.
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