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Southwest Unveils New Perks for Flyers in Rewards Program Shake-Up

Southwest Airlines is overhauling its loyalty program, adding a new top-tier status with unlimited Companion Pass trips and giving travelers more ways to earn and redeem points. Starting Jan. 1, 2027, Southwest’s current A-List status will become Silver and A-List Preferred will become Gold. The airline is also introducing a new Platinum tier above both, […]

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Bloomberg broke the news in New York, United States on Thursday, October 15, 2026.
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