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South Melbourne signs New Balance teamwear deal after Australia Cup triumph

Summary by Soccerscene
South Melbourne FC has secured a two-season teamwear partnership with New Balance and Australian elite teamwear partner Belgravia Apparel, strengthening the club’s commercial portfolio as their Australian Championship title defence begins. The agreement will see New Balance supply high-performance apparel for South Melbourne’s players and staff, both on and off the field, beginning with the club’s Australian Championship campaign. The deal follo…
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Soccerscene broke the news on Monday, October 19, 2026.
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