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Sonic Automotive preps to launch brand awareness campaign for EchoPark

Summary by wardsauto.com
The campaign will cost $5 million to $7 million in the fourth quarter alone and aims to correct what executives see as lagging recognition for the 12-year-old used-car retail sales subsidiary.
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Sonic Automotive preps to launch brand awareness campaign for EchoPark

The campaign will cost $5 million to $7 million in the fourth quarter alone and aims to correct what executives see as lagging recognition for the 12-year-old used-car retail sales subsidiary.

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wardsauto.com broke the news on Thursday, November 5, 2026.
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