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Published 2 months ago

Some advertisers are doubling their Amazon spends at the expense of Meta and Google. Here's what's driving the change.

Summary by Business Insider
Amazon CEO Andy Jassy.Mike Blake/ReutersAmazon's growing advertising-tech ambitions are chipping into the revenues of Google and Meta.Advertisers say they can use Amazon's data to effectively find new audiences.Amazon is also investing in privacy-focused tech, such as a data clean room.Amazon's push to grow its $47 billion ad business beyond its core search ads is starting to gain steam with advertisers.Laura Meyer, the founder and CEO of Envisi…

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