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SoFi Technologies Surges 12% on Stablecoin Launch; Robinhood, Upstart Extend Fintech Bounce

  • On Friday, May 29, 2026, SoFi Technologies launched SoFiUSD, becoming the first U.S. bank-issued stablecoin with Mastercard settlement integration. Stock surged 12% to around $19.
  • SoFi frames SoFiUSD as a 'bank-grade,' 1:1 redeemable U.S. dollar asset on a public blockchain, describing the rollout as a 'strategic entry into digital assets.' Members access it directly via the mobile app.
  • SoFi's member count grew 35% in 2025 to 13.7 million, reflecting the firm's strategy of providing low-fee, digital-first products. This positions the company to compete with traditional financial institutions.
  • Analysts compare SoFi against Latin American growth engine Nu Holdings, as both firms target technologically native customers. Nu Holdings reports a larger footprint with 131 million customers versus SoFi's 13.7 million.
  • Federal Reserve oversight subjects SoFi to strict capital requirements, while the company relies on a limited number of loan purchasers. Competition from massive institutions like JPMorgan Chase compounds these challenges.
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CoinTrust broke the news on Thursday, May 28, 2026.
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