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Lula Turns to Social Networks in the Second Round - 19/10/2026

Summary by Folha De S.Paulo
While Lula (PT) concentrated campaign efforts in the first round of the elections on traditional dissemination actions, Flávio Bolsonaro (PL) prioritized the promotion of content in digital channels. But this relationship may be inverting on the eve of the second round, according to the Folha survey with data from the TSE (High Electoral Court) and the Meta. Read more (10/19/2026

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President Luiz Inácio Lula da Silva (PT) concentrated most of the political engagement on social networks during and after the debate with Senator Flávio Bolsonaro (PL), held on Sunday (18) by TV Band. Lifting of the consulting Ágora Public Affairs identified 38.7 million interactions in publications favorable to the government, before 15.9 million in content favorable to the opposition, in the period between 19h Sunday and noon Monday (19). Rea…

·Rio de Janeiro, Brazil
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Lula surpasses Flávio Bolsonaro in interactions on public safety on social networks, while debate on criminal factions grows in the second round.

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Project Brief data show that petist received three times as many social media interactions as Flávio Bolsonaro; see graph

·São Paulo, Brazil
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While Lula (PT) concentrated campaign efforts in the first round of the elections on traditional dissemination actions, Flávio Bolsonaro (PL) prioritized the promotion of content in digital channels. But this relationship may be inverting on the eve of the second round, according to the Folha survey with data from the TSE (High Electoral Court) and the Meta. Read more (10/19/2026

·São Paulo, Brazil
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The research institutes are committed when it comes to mass disclosure. The trackings of three parties [...] The post Social Networks brand dispute between Lula and Flávio Bolsonaro for 2nd round, point trackings apareceu primeiro em ND Mais

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ND Mais broke the news on Monday, October 19, 2026.
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