US EditionHow McDonald’s New Burger, the Big Arch, Stacks up Against the Big Mac
- On Instagram Reels in early February, McDonald's CEO Chris Kempczinski filmed a taste-test of the Big Arch in his office; his small bite prompted online mockery and went viral.
- Kempczinski's videos aim at nearly 2 million McDonald's employees, exemplifying the 'going direct' strategy Elon Musk popularized, with minimal follower engagement.
- A personal taste-test found the sandwich delicious, praising the crunchy onions and noting Kempczinski's trim image next to the Big Arch on Monday.
- McDonald's publicly leaned into the joke, tweeting about Kempczinski's `product` comment while reporters' requests for comment went unanswered.
- Kempczinski, McDonald's CEO since 2019, is a prolific poster whose social media use shows how executives reach audiences directly but face unpredictable PR risks.
46 Articles
46 Articles
By tasting the "Big Arch", which just came out in the United States, McDonald's boss did not seem convinced. And became the laughing stock of the Internet.
Exclusive | McDonald’s Big Arch and Burger King’s ‘new’ Whopper are battling for fast food greatness — but can either survive a Post taste test?
Between McDonald’s limited launch of the Big Arch Burger and Burger King’s new premium Whopper, the two fast food giants are greasing up their gears for some juicy competition. The Post put both 'products' to the test — here's who won the battle for deliciousness.
Black America Web
McDonald's CEO Eats Their New Burger Online and The Internet Drags Him for Cosplay
Source: Mike Kemp / Getty Imagine the scene, the person running the entire McDonald’s takes a lunch break and prepares to tackle the brand new sandwich called the Big Arch. No boardroom presentations. No complicated pie charts. Just a massive burger, a french fries, and a necessary bubbly sprite. If you haven’t heard, the Big Arch is their newest and biggest burger with two perfectly seasoned patties, crispy onions, melting cheese, pickles, and …
Chris Kempczinski is widely mocked on social networks after publishing a video in which he takes a miniature bite of the "Big Arch", burger newly available in the United States.
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