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Smartphone Shipments Fall 22% as Memory Costs Surge, with Recovery Not Seen Before 2028

Summary by CNBC-TV18
Global smartphone shipments fell 22% in the September quarter as rising memory costs hit Xiaomi and Oppo hardest, while Apple and Samsung fared better. IDC expects market recovery only by 2028.

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The smartphone market recorded the most severe decline in history in the quarter ended on September 30, after the cost of memory chips led to a 22% decrease in phone deliveries, up to 255.3 million units, a situation that, according to the IDC market research firm, is expected to worsen, according to Bloomberg, ...

·Romania
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The smartphone market has never fallen as much as it did in the third quarter of this year. There are several reasons for the decline, with memory prices increasing, consumers postponing replacements, and shipments from Chinese manufacturers collapsing. Apple and Samsung are gaining market share in the shrinking market. We will be covering similar topics at our Portfolio Investment Day conference on October 21. One of the biggest investment even…

·Budapest, Hungary
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The global smartphone market experienced its biggest decline on record in the third quarter, shrinking by 22 percent due to the sharp rise in memory costs. Research company...

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CNBC-TV18 broke the news on Thursday, October 15, 2026.
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