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Six Flags financial trouble started well before tragic death
The amusement park operator has lost more than 80% of its value since an $8 billion merger and reported a $203 million quarterly loss.
On Tuesday, Six Flags Entertainment Corporation shares plunged more than 10% to their lowest level since 2009 after a rider fell to his death at Six Flags Over Georgia near Atlanta.
Following an $8 billion merger with Cedar Fair, the company has not recorded a profitable quarter since the summer of 2024, reporting a $203 million net loss that same quarter.
Six Flags is cooperating with law enforcement and temporarily closed the Goliath ride pending investigation results; the operator also shut down the X2 coaster at Magic Mountain in Valencia, California after a CNN investigation exposed safety incidents.
Activist hedge fund Jana Partners, which acquired a 9% stake in October 2025, and NFL star brand ambassador Travis Kelce have pressured the company to explore a sale; The Wall Street Journal reported Jana Partners called for immediate bank engagement last month.
Mounting inflationary pressure from gas prices and high borrowing costs "can't help but weigh on the theme park customer," according to research from Citigroup, while the company warned it may struggle to obtain adequate liability insurance at reasonable rates.
Six Flags’ actions plummeted this Tuesday to its lowest level since 2009, after a passenger on a roller coaster died tragically as he fell from the attraction in a Georgian park. However, the...