By Auzinea Bacon, CNN (CNN) — Holiday shoppers got an early jump on Black Friday shopping this year, spending a record $6.1 billion on Thanksgiving, according to Adobe Analytics. Sales on the holiday increased year-over-year by 8.8%, a jump from 2023, which saw Thanksgiving sales climb by 5.5% as consumers looked to keep stretching their dollar. Toys were popular with parents with discounts peaking at 27.2%, and electronics, which are expected t…

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Online shoppers set Thanksgiving Day spending record after big discounts

Online shoppers spent a record $6.1 billion on Thanksgiving after discounts fueled toys, electronics and clothing purchases.

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Bigger-than-expected discounts led to another holiday spending surge

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(CNN) — Holiday shoppers got an early jump on Black Friday shopping this year, spending a record $6.1 billion on Thanksgiving, according to Adobe Analytics.

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Online shopping was fueled by bigger-than-expected discounts this year on toys, electronics, apparel and more. | Getty Images via CNN Newsource (CNN) — Holiday shoppers got an early jump on Black Friday shopping this year, spending a record $6.1 billion on Thanksgiving, according to Adobe Analytics. Sales on the holiday increased year-over-year by 8.8%, a jump from 2023, which saw Thanksgiving sales climb by 5.5% as consumers looked to keep stre…

Online shoppers set Thanksgiving Day spending record after big discounts

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