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Shoppers 'devastated' as McVitie's discontinues sweet treat after 40 years on shelves
McVitie’s said the new version uses cocoa-flavoured icing and a 23g bag, while the recommended retail price stays at £2.30, The Sun reported.
- After 40 years on shelves, McVitie's has discontinued its Milk Chocolate Iced Gems, replacing the treat with a new version featuring a cocoa-flavoured topping instead.
- Pladis, McVitie's owner, told The Sun the change ensures Iced Gems Chocolate Flavour is "in line with the rest of the range," aligning appearance and taste across products.
- On Reddit, disappointed fans slammed the change, with users claiming McVitie's "have totally ruined them!!" Some said they are "genuinely devastated" at the product modification.
- Despite the flavour change, individual bag sizes increased 4g, from 19g to 23g, while the recommended retail price remained £2.30, according to The Sun.
- Expanding its product lineup, McVitie's launched White Hobnobs in June with 232g packs retailing for £2.25, now available in Morrisons stores.
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Leaning Left0Leaning Right1Center23Last UpdatedBias Distribution96% Center
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C 96%
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