Sheetz Hosts a ‘Convenient’ Pop-up Concert in its Parking Lot

Event Marketer

Sheetz Hosts a ‘Convenient’ Pop-up Concert in its Parking Lot

Sheetz customers were treated to something out of the ordinary on Aug. 23 in Bethel Park, PA, when a tour bus pulled into the convenience store chain’s property and formed the backdrop of a one-hour, pop-up concert featuring up-and-coming country singer-songwriter Ian Munsick. For Munsick, it was a full-circle moment, as his first-ever concert took place in a parking lot. For the mid-Atlantic convenience store chain, Sheetz, it was a symbol of t…