Adidas Faces Backlash over Israeli Soldier in One-Shoe Campaign
6 Articles
6 Articles
Adidas faces backlash over Israeli soldier in one-shoe campaign
German sportswear giant Adidas is facing backlash after featuring Israeli soldier Shalev Biton in a campaign for its One Shoe Service, an initiative allowing customers who need only one shoe to purchase it at half the price of a pair. Biton lost his left leg after being critically wounded while serving in Gaza during Israel’s … Get the latest updates in Hyderabad City News, Technology, Entertainment, Sports, Politics and Top Stories on WhatsApp …
Adidas raised widespread anger after choosing an Israeli soldier who lost him in the Gaza war to promote individual shoe service, amid accusations that the victims of Palestinian amputees were ignored.
'Pathetic genocide supporters': Adidas faces boycott calls over Israeli soldier campaign
The German multinational athletic apparel and footwear corporation Adidas is facing boycott calls and criticism on X after featuring Israeli soldier Shalev Biton in its One Shoe Service campaign. Biton, who lost his left leg after being critically wounded while serving in Gaza during Israel’s 2021 onslaught features in the campaign promoting Adidas’ initiative for […]
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madhyamamonline.comLondon: Leading sportswear and equipment manufacturer Adidas has been criticized globally and called for a boycott after it featured an Israeli soldier who attacked Gaza in its new advertising campaign.
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