SF Tourism Honchos Celebrate a Banner Week, With Dreamforce, Folsom, and Portola Festival Packing Hotels

SF Tourism Honchos Celebrate a Banner Week, With Dreamforce, Folsom, and Portola Festival Packing Hotels

Local tourism industry officials are crowing over the most lucrative week they’ve had in a couple years, and while every weekend won’t have this many events, there is optimism for a booming holiday season. Admittedly, in a normal year, the 2022 Dreamforce conference drawing 40,000 attendees would be considered a down year for a trade show that normally draws 150,000. But will there ever be a “normal year” again? Downtown businesses were happy to…