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'Serious business': Influencer degree launches in Ireland

  • An Irish university has launched a first-of-its-kind course teaching aspiring influencers how to monetize online content on platforms like Instagram, TikTok, and YouTube.
  • Degree modules include diverse topics such as video production, entrepreneurship, data analytics, and podcasting, focusing on the seriousness of influencer business.
  • Around 70 percent of marketers view influencers as the future of marketing, indicating a significant shift in how markets are accessed.
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