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Serena Williams signs multi-year Heineken 0.0 deal

Serena Williams has signed a multi-year deal to serve as the global ambassador for Heineken 0.0, the Dutch brewer's alcohol-free label, anchoring a campaign built around padel that the company launched in Miami with an activation designed to blur the line between brand marketing and genuine court experience.The deal, announced April 23, places Williams at the centre of a platform Heineken is calling "Open Match by Heineken 0.0," a feature integr…
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Billionaires.Africa broke the news on Saturday, April 25, 2026.
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