Sephora stakes its claim in skin care with multichannel campaign

Sephora stakes its claim in skin care with multichannel campaign

“Skin Obsessed” riffs on the realities of complex self-care routines and the search for reliable products.

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9 surprising truths about multichannel and omnichannel that most sellers don’t know

Think you’ve got your sales channels under control? Think again. While many businesses spread their presence across platforms, few understand the real difference between multichannel and omnichannel strategies. These two terms sound similar, but their impact on customer experience and revenue couldn’t be more different. Stick around to discover how one smart shift in strategy could unlock new levels of success for your brand. 1. Multichannel vs.…

Sephora stakes its claim in skin care with multichannel campaign – RetailWit

“Skin Obsessed” riffs on the realities of complex self-care routines and spans CTV, online video, paid social and streaming audio.