SELERY ACQUIRES FULFILLMENT OPERATIONS FROM FAN OF A FAN, MARKING A MAJOR CREATOR ECONOMY WIN
3 Articles
3 Articles
Yes Theory launched a fulfillment brand for its merch. After "eight years of discipline," it's time to sell. - Tubefilter
Yes Theory is cashing in on a brand that was partially established to power a creator merch line. Selery, an ecommerce company that works with small businesses, has acquired the fulfillment assets from the Fan of a Fan brand. A press release describes the transaction as a “multi-million dollar asset sale” that will allow Texas-based Selery to scale up its operation on the West Coast. Fan of a Fan’s three warehouse facilities and its proprietary …


SELERY ACQUIRES FULFILLMENT OPERATIONS FROM FAN OF A FAN, MARKING A MAJOR CREATOR ECONOMY WIN
LOS ANGELES, May 6, 2025 /PRNewswire/ — What’s Happening:Selery Fulfillment Inc. has acquired the fulfillment operations of Fan of a Fan, the creator-founded company behind some of digital media’s most iconic merch and apparel brands. The multi-million dollar asset sale includes three warehouse facilities and proprietary logistics operations, all of which will be consolidated into a new, state-of-the-art fulfillment center in Ontario, California…
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