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Published

Second hand at IKEA: the challenge of disrupting the furniture business again

Summary by La Nacion
There are worse ways to spend a quiet Saturday than going to one of IKEA's giant furniture stores. Young children can be quickly deposited in Småland, the supervised play area, leaving you to roam the maze of compact furniture and trinkets at your own pace. You can even stop by the restaurant to enjoy a plate of Swedish meatballs. IKEA's cheap products (and its ability to get shoppers to carry bags full of ornaments they never knew they needed) …
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