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Sebastian Aho Ended up in the NHL's Romance Project - a Similar Experiment Previously Led to a Harassment Scandal

At the end of September, the NHL launched a new Hot for Hockey marketing campaign, which features real NHL players in the style of romance novels.
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At the end of September, the NHL launched a new Hot for Hockey marketing campaign, which features real NHL players in the style of romance novels.

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savonsanomat.fi – Savon Sanomat broke the news on Sunday, October 4, 2026.
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