Dior Claimed Its Animated Holiday Short Took Months to Hand-Draw. Critics Aren’t Buying It
Sylvain Chomet says the six-minute Dior film was hand-drawn, while critics point to visual glitches and a six-fingered character as possible AI evidence.
- Filmmaker Sylvain Chomet is defending his Dior animated short, 'Night in Color,' against online accusations that generative AI was used to create it, despite Dior marketing the film as a celebration of traditional craftsmanship for its 2026 holiday season.
- Viewers cited visual glitches, including a character with six fingers, as evidence of AI generation, which immediately challenged Dior's explicit claims that the film was entirely hand-drawn across social media platforms.
- Producer Aton Soumache asserts the film took seven months to create with roughly 20 artists using traditional 2D techniques; while acknowledging automated interpolation for intermediate frames, he insists generative AI was never used.
- Chomet, the four-time Oscar nominee behind 'The Triplets of Belleville,' argues that visual mistakes occur in traditional animation and insists he remains faithful to hand-drawn work throughout his career.
- Luxury brands including Dior and Loewe are increasingly utilizing hand-drawn imagery for campaigns, positioning traditional manual artistry as a symbol of exclusivity that contrasts with the automated nature of generative AI.
17 Articles
17 Articles
Accused of having widely used artificial intelligence, the director of the "Triplets de Belleville" assures that he has all "hand-drawn" but admits that he has "used automated interpolation" for animation.
‘Triplets of Belleville’ Director Sylvain Chomet Fires Back at AI Accusations Over Dior Film Featuring Robert Pattinson’s Voice: ‘Everything Was Drawn by Hand’
French animation filmmaker Sylvain Chomet, the four-time Oscar nominee behind “The Triplets of Belleville” and “The Illusionist,” is pushing back against accusations that generative AI was used to create his animated short for Dior featuring a voice cast led by Robert Pattinson, Rihanna, Josh O’Connor, LaKeith Stanfield, Louis Garrel and Camille Cottin. The whimsical six-minute film, “Christian Dior’s Night in Color,” produced by Aton Soumache …
Dior's Christmas campaign became the target of criticism on social networks after netizens raised suspicions that the brand would have used artificial intelligence (AI) in the production of a short film released as a hand-made animation. titled "Christian Diors Night in Color", the film was directed by French animator Sylvain Chomet and presents a story inspired by the friendship between the stylist Christian Dior and German actress Marlene Diet…
Whatever Rihanna, Robert Pattinson, Louis Garrel and the rest of the five-star casting. The animated "Christmas tale", which his creator claims to have been made by hand, plunges under the criticisms.
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