US EditionHow Brands Keep Customers Engaged with Clever Subscription Models
Subscription models like subscribe-and-save and discovery boxes increase customer loyalty and reduce churn, with Odd Bunch achieving a 53% net retention rate at 12 months.
- Across the mid-2020s, Shopify data shows stores offering subscriptions increased by 33% this year, with the online subscription market forecast at $3.4 trillion by 2029.
- Brands use memberships to strengthen loyalty, support product testing and generate reliable recurring revenue, framing programs as insider communities with member perks and insider access.
- Kloo demonstrates this by charging $33 for a one-time bottle but $25 for subscribers and switching to recyclable refill pouches to cut costs and improve margins.
- Research indicates customers susceptible to churn due to control and cancellation issues, while Odd Bunch reports a 53% net retention rate at 12 months, exceeding category norms.
- McKinsey's analysis shows subscription businesses grew revenue more than 300% between 2012 and 2018, so firms must balance personalization, convenience and flexibility to fit customers' routines.
34 Articles
34 Articles
How brands keep customers engaged with clever subscription models
Frazer Harrison // Getty Images for Cali Star Entertainment Today’s consumers can have just about anything they need delivered to their door before they even know they need it. From morning coffee and shampoo to new clothes and food for their furry friends, auto-replenishment features and curated subscriptions have more and more people opting to set it and forget it. According to McKinsey & Company, subscription businesses collectively increas…
How brands keep customers engaged with clever subscription models
Frazer Harrison // Getty Images for Cali Star Entertainment Today’s consumers can have just about anything they need delivered to their door before they even know they need it. From morning coffee and shampoo to new clothes and food for their furry friends, auto-replenishment features and curated subscriptions have more and more people opting to set it and forget it. According to McKinsey & Company, subscription businesses collectively increas…
How brands keep customers engaged with clever subscription models
Frazer Harrison // Getty Images for Cali Star Entertainment Today’s consumers can have just about anything they need delivered to their door before they even know they need it. From morning coffee and shampoo to new clothes and food for their furry friends, auto-replenishment features and curated subscriptions have more and more people opting to set it and forget it. According to McKinsey & Company, subscription businesses collectively increas…
How brands keep customers engaged with clever subscription models | News Channel 3-12
Frazer Harrison // Getty Images for Cali Star Entertainment Today’s consumers can have just about anything they need delivered to their door before they even know they need it. From morning coffee and shampoo to new clothes and food for their furry friends, auto-replenishment features and curated subscriptions have more and more people opting to set it and forget it. According to McKinsey & Company, subscription businesses collectively increas…
How brands keep customers engaged with clever subscription models
Frazer Harrison // Getty Images for Cali Star Entertainment Today’s consumers can have just about anything they need delivered to their door before they even know they need it. From morning coffee and shampoo to new clothes and food for their furry friends, auto-replenishment features and curated subscriptions have more and more people opting to set it and forget it. According to McKinsey & Company, subscription businesses collectively increas…
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