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SAS named a Leader in Real-Time Interaction Management, says independent research firm evaluation
SAS earned the highest scores in vision, real-time decisioning, and AI capabilities in Forrester's Q4 2025 evaluation of real-time interaction management software.
- On Nov. 17, 2025, SAS announced SAS Customer Intelligence 360 was named a Leader in The Forrester Wave: Real-Time Interaction Management Software, Q4 2025, from Cary, N.C.
- Forrester's evaluation found SAS Institute Inc. an analytical powerhouse with strengths in AI workbench, predictive modeling, and real-time decisioning, awarding top scores in vision and roadmap strategy.
- SAS received top scores in real-time customer understanding, identity resolution, AI workbench and governance, while reference customers reported using real-time decisioning for email and web personalization and expanding cloud-native offerings.
- Marketers across industries like banking and entertainment rely on SAS Customer Intelligence 360 to personalize experiences and orchestrate journeys, reinforcing enterprises' data science foundations.
- Forrester cautioned that its opinions reflect judgment at the time and reference customers signaled expansion into cloud-native offerings to improve usability and testing.
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Chatham Star Tribune+36 Reposted by 36 other sources
SAS named a Leader in Real-Time Interaction Management, says independent research firm evaluation
SAS recognized for providing an analytical powerhouse for enterprises looking to underpin customer decision-making and orchestration with a robust data science foundation
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Total News Sources39
Leaning Left3Leaning Right5Center10Last UpdatedBias Distribution55% Center
Bias Distribution
- 55% of the sources are Center
55% Center
L 17%
C 55%
R 28%
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