Santorini Seeks Year-Round Tourism by Promoting Gastronomy and Culture

ieidiseis.gr

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Santorini is attempting to reduce its dependence on the summer tourist season and attract visitors even in winter, by promoting its gastronomy, wine and cultural heritage. The new plan includes 32 short videos for the international tourism market and comes at a time when tourism professionals […] The post Santorini: Plan for year-round tourism after bookings drop by up to 40% appeared first on iEidiseis.

Mediafax

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Santorini tries to escape the image of destination exclusively for summer. After two years weaker, the island mies on wine, food and culture.

g4food.ro

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Santorini tries not to be perceived exclusively as the destination of summers, spectacular sunsets and luxury hotels. After two years with a weaker demand, the Greek island prepares a campaign that puts in the foreground wines, gastronomy, culture and local experiences, in an attempt to attract tourists throughout the year. Romania counts [...]

Cyclades24

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Santorini is attempting to leave behind the model of an exclusively summer destination, investing in a new tourism promotion strategy that aims to attract visitors throughout the year. The focus is on the creation of 32 short thematic videos, which will highlight lesser-known aspects of the island, beyond the Caldera and the […]