US EditionSanDisk Says Goodbye to WD Blue and Black SSDs, Hello to New “Optimus” Drives
Sandisk will unify WD Blue and Black SSDs under the Optimus brand, maintaining model roles with segmented lines for creators, gamers, and professionals.
- SanDisk said it will rebrand Western Digital's WD Blue and WD Black SSDs as the SanDisk Optimus family, beginning immediately, with products expected to reach select retailers in the first half of 2026.
- Western Digital spun off SanDisk in March to handle NAND flash memory and SSD products, while WD refocused on hard drives, reversing a decade-earlier integration.
- Segmented into three lines, the Optimus family includes elite Optimus GX Pro with SN8100 and SN850X rebadges, gaming Optimus GX with SN7100 and 2230 GX 7100M, and creator-focused Optimus with SN5100.
- Technically, Sandisk says existing performance tiers will remain unchanged with QLC and TLC flash types, PCIe 4.0 and PCIe 5.0 interfaces, and DRAM cache or Host Memory Buffer memory.
- Visually, the drives adopt red, black and white hues, undoing a decade-long integration while WD retains a remaining stake in SanDisk.
30 Articles
30 Articles
StorageNewsletter
smetechguru.co.zaCES 2026: Sandisk Unveils Optimus SSD Product Brand
At the CES 2026, Sandisk Corp. announced Sandisk Optimus as the new name for its renowned internal SSD lineup for gamers, creators, and professionals. The new branding for this family of products reflects a focus on performance leadership, engineering excellence, and a heritage of trust in flash memory. The collection of Sandisk Optimus internal storage […] The post CES 2026: Sandisk Unveils Optimus SSD Product Brand appeared first on StorageNew…
Even before the end of 2025, the memory market had already begun to show serious signs of tension. DRAM's surge in prices, largely driven by the massive demand from the artificial intelligence sector, has profoundly changed manufacturers' priorities. By focusing their production capacities on the [...] The SanDisk article abandons the brands WD Blue and WD_Black in favour of Optimus, Optimus GX and Optimus GX Pro appeared first on HardwareCookin…
[Las Vegas (USA) = Digital Daily Reporter Kim Moon-ki] On the 5th (local time), SanDisk announced at CES 2026, the world's largest information technology exhibition held in Las Vegas, USA, that it will reorganize its flagship internal NVM Express (Non-Volatile Memory Express) solid-state drive (SSD) lineup under the 'SANDISK Optimus' brand. With this reorganization, the existing WD Black and WD Blue NVM Express SSD product lines will be organize…
Out of the WD_Black and WD_Blue references inherited from a past under the supervision of Western Digital, Sandisk formalizes its new range.
Coverage Details
Bias Distribution
- 50% of the sources lean Left, 50% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium
